Apple is preparing a major product rollout starting March 2, 2026. The company will announce multiple new devices through press releases rather than a traditional keynote event. Media outlets have been invited to hands-on experiences in New York, London, and Shanghai on Wednesday, March 4.
Apple Experience invite
iPhone 17e Leads the Announcements
Bloomberg's Mark Gurman reports that the iPhone 17e will likely debut on Monday, March 2. This budget-friendly model represents Apple's refreshed approach to the entry-level iPhone segment. Recent leaks suggest the device will feature MagSafe support and updated internal components. Apple positions this model as a more affordable entry point into the iPhone 17 series.
iPhone 17e renders
New iPad Models on Tuesday
The iPad lineup receives significant updates on Tuesday, March 3. Apple plans to launch a new entry-level iPad powered by the Apple A18 chip. Additionally, the company will introduce refreshed iPad Air models in both 11-inch and 13-inch sizes. These tablets will feature the Apple M4 chip, delivering substantial performance improvements over previous generations.
MacBook Refresh Completes the Week
Wednesday brings the most anticipated announcement: a completely new entry-level MacBook codenamed J700. This laptop will run on the A18 Pro chip and come in multiple colors. The invitation artwork hints at yellow, green, and blue options. Earlier reports also mention pink, silver, and dark grey variants.
MacBook (2026) rumored color options
Beyond the entry-level model, Apple will also update its MacBook Air and MacBook Pro lines. These professional machines will ship with the new M5, M5 Pro, and M5 Max processors. The upgraded chips promise better efficiency and computing power for demanding workflows.
Launch Schedule Confirmed
Daring Fireball's John Gruber outlined the expected announcement timeline in a recent blog post. His prediction aligns with Gurman's reporting: iPhone 17e on Monday, iPads on Tuesday, and MacBooks on Wednesday. This staggered approach gives each product category dedicated attention throughout the week.
Source (paywall)