Multiple reports suggest that Apple is planning a major change in its smartphone release cycle. The standard iPhone 18 is now expected to be delayed until the first half of 2026, rather than launching this autumn. This move marks a significant departure from the company's traditional yearly schedule.
While the base model faces a delay, the iPhone 18 Pro and iPhone 18 Pro Max are still on track for a fall release. These premium devices will reportedly be accompanied by the debut of the iPhone Fold, Apple's first entry into the foldable market. The decision to split the launch is driven by the need to maximize profit margins and manage the increasing costs of memory components.
Industry analysts indicate that prioritizing high-end models allows Apple to optimize supply chain resources and reduce production risks associated with the new foldable technology. Furthermore, future updates suggest that a new iPhone Air could join the lineup as early as 2027.