The foldable smartphone market is preparing for a significant shift. According to Counterpoint Research, 2026 will mark the transition from cyclical recovery to sustainable expansion for the entire foldable segment. This change comes after manufacturers spent last year normalizing inventory and approaching new releases with extra caution.
Book-Style Foldables Take the Lead
Technological advancements have fundamentally changed how consumers view foldable devices. Book-style foldable phones now account for 52% of all foldable sales, and analysts expect this share to climb to 65% during 2026.
These devices have evolved from tech showcases into genuine productivity tools. Manufacturers have improved hardware execution, shifting consumer perception from novelty items to practical value propositions. The larger displays actually help users get work done rather than just looking impressive.
Apple's Entry Will Boost Market Growth
Apple's anticipated foldable iPhone launch this fall represents a major catalyst for the market. Industry observers expect the device to drive consumer interest and expand the overall foldable market significantly. Apple's track record of validating new product categories suggests mainstream adoption could accelerate rapidly.
Competition Intensifies Among Major Players
As Samsung prepares for Apple's entry, the company is reportedly developing wider book-style foldables to compete directly with the first iPhone Fold. This wider form factor matches the dimensions Apple is expected to target.
Honor and Oppo are also developing wide foldable models to challenge both Samsung and Apple. The industry's focus on book-style devices does not mean manufacturers are abandoning clamshell foldables entirely. These compact devices will continue serving style-conscious users and the entry-premium segment as complementary options.
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