The Indian smartphone market experienced a significant shift toward premium models in 2025. While the total volume of units shipped remained relatively stable with just 1% year-on-year growth, the overall market value increased by 8%. This trend highlights a growing consumer preference for devices priced at ₹30,000 and above.
The Rise of High-End Devices
Premium smartphones accounted for 22% of total shipments in 2025, meaning one in every five phones sold was a high-end model. Apple was a primary beneficiary of this trend, securing its highest-ever value share at 28%. Notably, the iPhone 16 became the most-shipped individual model of the year.
Top Brands and Market Performance
Vivo led the market in shipment volume with a 20% share. Its premium X-series saw an impressive 185% growth, driven by the popularity of the Vivo X200 FE. Samsung maintained the second position, with its Galaxy S series reaching its highest shipment share within its own lineup. Samsung also dominated the foldable market with an 88% share, led by the Galaxy Z Fold7 and Z Flip7. Motorola followed as the second-largest player in the foldable category.
Hardware and Future Outlook
In terms of internal hardware, MediaTek powered 47% of all devices shipped, while Qualcomm held a 29% share. Looking ahead to 2026, experts predict a slight market decline due to rising component and memory costs. The segment for phones priced under ₹15,000 is expected to be the most affected by these economic shifts.