Recent industry leaks suggest that fans of the brand can expect stable pricing for the upcoming flagship lineup. Reports indicate that the Samsung Galaxy S26, S26 Plus, and S26 Ultra will likely maintain the same starting prices as their predecessors, contradicting earlier rumors of a significant increase.
According to sources close to the supply chain, the Galaxy S26 Ultra is expected to retain its base price. While some higher storage configurations might see minor adjustments due to the rising costs of memory modules, the entry-level premium experience remains financially consistent. For the standard Galaxy S26, a price bump might only occur if Samsung decides to make 256 GB the new base storage option, effectively phasing out the 128 GB model.
Interestingly, the 512 GB variants of both the standard and Plus models could potentially see a slight price reduction. This strategic move is reportedly driven by the need to stay competitive with Apple. Despite the fluctuating costs of hardware components, Samsung aims to match its rival's pricing strategy to secure its market share in the high-end smartphone segment.