Recent industry reports from China indicate a potential shift in Samsung's display supply strategy. Rumors suggest that the South Korean tech giant plans to provide its most advanced OLED panels to Apple for the upcoming iPhone 18 series. These new LTPO+ displays are expected to offer significantly higher brightness levels compared to current standards.
Production Shifts in Apple's Supply Chain
Apple's current supply chain indicates that BOE is facing challenges in meeting strict brightness requirements for future models. Consequently, screen production for the premium handsets is likely to be concentrated between Samsung and LG, as they currently possess the necessary technology for high-end panels.
Technical Advantages of LTPO+ Technology
The proposed LTPO+ panels provide more than just improved brightness. The technology is expected to facilitate the integration of Face ID sensors directly beneath the display. This advancement could potentially allow Apple to remove the notch or Dynamic Island, moving toward a full-screen design.
Galaxy S26 Display Outlook
In contrast, early rumors regarding the upcoming Galaxy S26 series suggest these devices may retain the same screen technology used in their predecessors. This implies that Samsung Electronics' newest display innovations might reach Apple's flagship devices before being implemented in its own Galaxy lineup.