Vivo Claims Top Spot in India
In a significant shift within the mobile industry, Vivo emerged as the leader of the Indian smartphone market in 2025. According to recent data from Omdia, the company captured a 21% market share by shipping 32.1 million units. This performance represents a robust 19% growth compared to the previous year.
Market Standings and Competitor Performance
While Vivo climbed to the top, other major players saw varying results during 2025:
- Samsung: Secured 15% of the market with 23 million shipments, marking an 11% decline.
- Oppo: Held a 13% share (20 million units), growing by 10%.
- Xiaomi: Also maintained a 13% share (19.7 million units) but faced a steep 26% decline in shipments.
- Apple: Reached a 10% share with 15.1 million units, showing an impressive 28% year-over-year growth.
The overall Indian smartphone market saw a slight cooling, with total shipments reaching 154.2 million units—a 1% decrease from 2024.
Fourth Quarter Highlights
The final quarter of 2025 mirrored the yearly trend. Vivo dominated Q4 with a 23% market share and 7.9 million shipments. Samsung followed with 14%, while Oppo, Xiaomi, and Apple rounded out the top five. Growth during this period was particularly strong for Vivo and Oppo, both seeing double-digit increases compared to Q4 2024.
Success for Vivo was driven by popular mid-range models such as the Y31 5G, Y19s 5G, T4x 5G, and the V60e. Meanwhile, Xiaomi found success with the Redmi 14C 5G and Poco C75 models.
Future Outlook for 2026
Analysts suggest that 2026 may be a challenging year for the Indian market. Projections indicate a possible mid-single-digit decline in shipments, estimated at around 5%. This anticipated slowdown is attributed to rising device prices and consumers waiting longer to upgrade their hardware.